Stewards of Capital
Transformative Giving

Stewards of Capital
Transformative Giving

Who We Are


Disrupting philanthropy through inspiring transformational and sustainable change

To be responsible and impactful stewards of philanthropic capital

The vision of the Foundation is to demonstrate innovation and leadership in philanthropy in Canada by focusing on strategic priorities and unique approaches to monitoring accountability. We endeavor to actively engage with our community partners through a process of regular dialogue and establishing clear accountability to achieve desired outcomes. Viewpoint Foundation and the Van Wielingen family have committed almost $19 million to more than 100 charitable organizations. Most of these gifts have been made to 20 key initiatives, however support has been given to a variety of causes in Canada and abroad. Today, an additional $20 million is available in the Foundation for future philanthropic initiatives.

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Viewpoint’s investment and engagement through Momentum have made a mark on our city.

Viewpoint stepped up as one of the first private funders of the Start Smart RESP program. Over the years, their investments have helped open over 3,000 RESPs for kids in our city. Calgary now has the second highest uptake rate of RRSPs among low income families in the country. Through the Job Boost microloan pilot program, Viewpoint funding has helped provide 59 loans to people seeking to overcome financial barriers to better employment. We have been able to test, tweak, and learn from this new microloan program thanks to funders like Viewpoint. And finally, when demand spiked for us during the recession, Viewpoint invested to help respond to the growing interest in our economic empowerment programming. The Viewpoint Foundation is thoughtful and strategic about investing in game-changing initiatives help make our city great for everyone.

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MOMENTUM  //  Brian Hill

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Viewpoint Foundation's lead investment and continued commitment to the Canadian Centre for Advanced Leadership in Business has made a profound impact...

on the students of the Haskayne School of Business, and on our faculty, staff and community.  Through the Viewpoint gift, we have been able to recruit Canada’s most promising leadership professors, advance research in leadership and grow our connections with the community through meaningful mentorships, case competitions and events.  We are transforming the student experience, infusing out-of-the-box leadership development opportunities into every student’s journey to impart critical leadership skills with each student.  Simply put, Viewpoint Foundation’s philanthropic leadership inspires us to be better and do better.”

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Haskayne School of Business  //  Dr. Jim Dewald, Dean

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Viewpoint’s investment and engagement through Momentum have made a mark on our city.

Viewpoint stepped up as one of the first private funders of the Start Smart RESP program. Over the years, their investments have helped open over 3,000 RESPs for kids in our city. Calgary now has the second highest uptake rate of RRSPs among low income families in the country. Through the Job Boost microloan pilot program, Viewpoint funding has helped provide 59 loans to people seeking to overcome financial barriers to better employment. We have been able to test, tweak, and learn from this new microloan program thanks to funders like Viewpoint. And finally, when demand spiked for us during the recession, Viewpoint invested to help respond to the growing interest in our economic empowerment programming. The Viewpoint Foundation is thoughtful and strategic about investing in game-changing initiatives help make our city great for everyone.

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MOMENTUM  //  Brian Hill

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Viewpoint Foundation's lead investment and continued commitment to the Canadian Centre for Advanced Leadership in Business has made a profound impact...

on the students of the Haskayne School of Business, and on our faculty, staff and community.  Through the Viewpoint gift, we have been able to recruit Canada’s most promising leadership professors, advance research in leadership and grow our connections with the community through meaningful mentorships, case competitions and events.  We are transforming the student experience, infusing out-of-the-box leadership development opportunities into every student’s journey to impart critical leadership skills with each student.  Simply put, Viewpoint Foundation’s philanthropic leadership inspires us to be better and do better.”

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Haskayne School of Business  //  Dr. Jim Dewald, Dean

Our ​Principles


Viewpoint Foundation was established in 2001 to support the Van Wielingen family’s philanthropic initiatives. We endeavor to actively engage with our community partners through a process of regular dialogue and establishing clear accountability to achieve desired outcomes. 

Our ​Principles


Viewpoint Foundation was established in 2001 to support the Van Wielingen family’s philanthropic initiatives. We endeavor to actively engage with our community partners through a process of regular dialogue and establishing clear accountability to achieve desired outcomes. 

1

LOCALLY FOCUSED


We primarily focus on local, Calgary-based initiatives with an emphasis on supporting unique, innovative programs that are transformational for the organizations involved.

2

PASSIONATELY DRIVEN


All strategic community investments are led by a passionate champion in the Foundation. We maintain a flexible giving approach, allowing us to respond to changing passions and factors. 

1

LOCALLY FOCUSED


We primarily focus on local, Calgary-based initiatives with an emphasis on supporting unique, innovative programs that are transformational for the organizations involved.

2

PASSIONATELY DRIVEN


All strategic community investments are led by a passionate champion in the Foundation. We maintain a flexible giving approach, allowing us to respond to changing passions and factors. 

3

THOUGHTFUL GIVING


We feel an obligation to have a courageous and entrepreneurial mindset in our approach to philanthropy. We take a thoughtful approach to our giving, making large investments in a small number of projects. 

3

THOUGHTFUL GIVING


We feel an obligation to have a courageous and entrepreneurial mindset in our approach to philanthropy. We take a thoughtful approach to our giving, making large investments in a small number of projects. 

4

ENGAGED PARTNERS


We regularly engage with our community partners and work with them to define a process for accountability and impact assessment so that they can ultimately achieve their organizational goals and objectives.

4

ENGAGED PARTNERS


We regularly engage with our community partners and work with them to define a process for accountability and impact assessment. It is always our goal to promote a process that ultimately helps our partners achieve their organizational goals and objectives. We aim to use our resources effectively by maintaining close relationships and partnerships with other private and community foundations at large. We also value the development of leadership in organizations, and as such emphasize funding organizational capacity and infrastructure development.

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want to give a HUGE thank you for the Viewpoint Foundation's support of the program...

Because of my participation in AE West, I am more confident and equipped than ever before. The information and experiences provided in the program are having an amazing impact on my music career trajectory for 2019....The journey of growing as a creator and professional is a tumultuous and rewarding one. Even though I work as a "solo" artist, I recognize that my story and my successes depend on thousands of people who have touched my life. Thanks so much for being part of my story.

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KARIMAH  //  Artist in the AE West Program, National Music Centre

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Viewpoint Foundation and the Van Wielingen family have been long-time supporters of United Way of Calgary and Area.  

One of the things that makes their investments special is a vision to innovate new solutions.  They were early investors in All In For Youth (AIFY) and were lead donors with the Financial Stability Initiative that evolved into Financial Empowerment.  AIFY continues to build on successes year after year and continues to have a transformative impact on Calgary youth graduating from high school and going on to build good lives.  Viewpoint’s focus on leadership and innovation, and their commitment to the Calgary community has benefited many throughout our city and we are grateful to continue to work with them in creating lasting social change.”

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UNITED WAY OF CALGARY AND AREA  //  Pamela Lawrence

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want to give a HUGE thank you for the Viewpoint Foundation's support of the program...

Because of my participation in AE West, I am more confident and equipped than ever before. The information and experiences provided in the program are having an amazing impact on my music career trajectory for 2019....The journey of growing as a creator and professional is a tumultuous and rewarding one. Even though I work as a "solo" artist, I recognize that my story and my successes depend on thousands of people who have touched my life. Thanks so much for being part of my story.

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KARIMAH  //  Artist in the AE West Program, National Music Centre

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Viewpoint Foundation and the Van Wielingen family have been long-time supporters of United Way of Calgary and Area.  

One of the things that makes their investments special is a vision to innovate new solutions.  They were early investors in All In For Youth (AIFY) and were lead donors with the Financial Stability Initiative that evolved into Financial Empowerment.  AIFY continues to build on successes year after year and continues to have a transformative impact on Calgary youth graduating from high school and going on to build good lives.  Viewpoint’s focus on leadership and innovation, and their commitment to the Calgary community has benefited many throughout our city and we are grateful to continue to work with them in creating lasting social change.”

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UNITED WAY OF CALGARY AND AREA  //  Pamela Lawrence

Community Investment


In all donations and partnerships, we strive to support organizations and initiatives that are contributing to positive and meaningfully change in the lives and wellness of our community. We have donated to a variety of causes which promote education, advanced leadership, entrepreneurship, community wellness and the arts.  



 Viewpoint is an original founder of CCAL. Witnessing the massive corporate failure that took place in the 2008/2009 financial crisis, Mac Van Wielingen felt strongly that we needed a higher level of leadership in business and was compelled to create CCAL with this mission. Van Wielingen continues to be involved as the Chair of the CCAL external advisory committee, and members of the Viewpoint Foundation contribute knowledge and expertise on the advisory committee.




Viewpoint Foundation donated to the National Music Centre to support the construction of the new building, as well as music programming. The donation represents a love and close connection to music by members of the Van Wielingen Family, and a belief in the power of music to positively transform our lives and bring people together.




Viewpoint Foundation supports the Creative Destruction Lab, a seed-stage program helping science-based companies move from the lab to massively scaled commercial operation. The program employs an objectives-based mentoring process aiming to support Canadian entrepreneurs and scientists in maximizing value creation, and educates MBA students across the country by gaining real-world experience in the venture space.




Viewpoint Foundation was part of a unique collaboration to build affordable and supported rental housing for 3,000 vulnerable and homeless Calgarians. Resolve officially concluded its active fundraising campaign on March 31, 2018 and will retain a small staff for one year.  Through leveraging collaboration and relationships RESOLVE offered a unique opportunity to contribute to lasting local change. 




 Viewpoint has supported the United Way for over 15 years. A collaborative relationship has allowed us to contribute to greater impact, reach and shared expertise. During this time Viewpoint has participated in new pilot projects, helping to launch new initiative and support Calgary in innovative ways.




Momentum’s mission aligns with Viewpoint Foundation's belief in the power of knowledge and education to enable individuals to create their own sustainable change.  Viewpoint supports the SmartStart program which is aimed at helping clients set up RESP’s to help fund higher education for their children.




Viewpoint is proud to support the Alex Community Food Centre, who provides multifaceted, integrated and responsive programming in a shared space to nourish health, build skills, and bring together community.




Viewpoint established an endowment fund in 2001, allowing us to support several organizations throughout Canada each year, and to enhance our knowledge and impact in our philanthropic efforts.


Community Investment


In all donations and partnerships, we strive to support organizations and initiatives that are contributing to positive and meaningfully change in the lives and wellness of our community. We have donated to a variety of causes which promote education, advanced leadership, entrepreneurship, community wellness and the arts.  



 Viewpoint is an original founder of CCAL. Witnessing the massive corporate failure that took place in the 2008/2009 financial crisis, Mac Van Wielingen felt strongly that we needed a higher level of leadership in business and was compelled to create CCAL with this mission. Van Wielingen continues to be involved as the Chair of the CCAL external advisory committee, and members of the Viewpoint Foundation contribute knowledge and expertise on the advisory committee.




Viewpoint Foundation donated to the National Music Centre to support the construction of the new building, as well as music programming. The donation represents a love and close connection to music by members of the Van Wielingen Family, and a belief in the power of music to positively transform our lives and bring people together.




Viewpoint Foundation supports the Creative Destruction Lab, a seed-stage program helping science-based companies move from the lab to massively scaled commercial operation. The program employs an objectives-based mentoring process aiming to support Canadian entrepreneurs and scientists in maximizing value creation, and educates MBA students across the country by gaining real-world experience in the venture space.




Viewpoint Foundation was part of a unique collaboration to build affordable and supported rental housing for 3,000 vulnerable and homeless Calgarians. Resolve officially concluded its active fundraising campaign on March 31, 2018 and will retain a small staff for one year.  Through leveraging collaboration and relationships RESOLVE offered a unique opportunity to contribute to lasting local change. 




 Viewpoint has supported the United Way for over 15 years. A collaborative relationship has allowed us to contribute to greater impact, reach and shared expertise. During this time Viewpoint has participated in new pilot projects, helping to launch new initiative and support Calgary in innovative ways.




Momentum’s mission aligns with Viewpoint Foundation's belief in the power of knowledge and education to enable individuals to create their own sustainable change.  Viewpoint supports the SmartStart program which is aimed at helping clients set up RESP’s to help fund higher education for their children.




Viewpoint is proud to support the Alex Community Food Centre, who provides multifaceted, integrated and responsive programming in a shared space to nourish health, build skills, and bring together community.




Viewpoint established an endowment fund in 2001, allowing us to support several organizations throughout Canada each year, and to enhance our knowledge and impact in our philanthropic efforts.


Application for Funding


Viewpoint Foundation's funding is fully committed to the end of 2020.

Application for Funding


Viewpoint Foundation's funding is fully committed to the end of 2019.

We are currently updating our Grant Application for 2020. Please check back soon. 

Board of Directors


Viewpoint Foundation operates with a five-member Board of Directors whose key role is to guide the long-term success of the Foundation. The Board has the responsibility to oversee the business of the Foundation and to supervise management. The Board meets quarterly to review the financial, investment and granting decisions.

Board of Directors


Viewpoint Foundation operates with a five-member Board of Directors whose key role is to guide the long-term success of the Foundation. The Board has the responsibility to oversee the business of the Foundation and to supervise management. The Board meets quarterly to review the financial, investment and granting decisions.

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Viewpoint has been a long time, dedicated champion of Boys & Girls Clubs of Calgary.  

With their continued support of our annual Splash of Red gala, Viewpoint Foundation has helped us serve Calgary’s most vulnerable youth along their journey to end their experience with homelessness.  With their passion for leadership development, Viewpoint Foundation has helped Boys & Girls Clubs of Calgary implement programming which focuses on children and youth and their development as young leaders.

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BOYS & GIRLS CLUB 

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Thanks to Viewpoint Foundation, there is a vibrant and colorful mural that backdrops the Adam Van Wielingen Stage on the busiest floor at the Calgary Drop-In Centre.  

For the DI, this space represents tranquility, hope and courage, and when music plays on the Adam Van Wielingen Stage, you can feel the energy shift in the room.  It’s as though there is a communal refocusing; a nostalgic wave is brought on by a song, a familiar groove fills the airwaves, and for a moment, there’s a reprieve from life’s struggles.

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CALGARY DROP-IN CENTRE 

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Viewpoint has been a long time, dedicated champion of Boys & Girls Clubs of Calgary.  

With their continued support of our annual Splash of Red gala, Viewpoint Foundation has helped us serve Calgary’s most vulnerable youth along their journey to end their experience with homelessness.  With their passion for leadership development, Viewpoint Foundation has helped Boys & Girls Clubs of Calgary implement programming which focuses on children and youth and their development as young leaders.

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BOYS & GIRLS CLUB 

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Thanks to Viewpoint Foundation, there is a vibrant and colorful mural that backdrops the Adam Van Wielingen Stage on the busiest floor at the Calgary Drop-In Centre.  

For the DI, this space represents tranquility, hope and courage, and when music plays on the Adam Van Wielingen Stage, you can feel the energy shift in the room.  It’s as though there is a communal refocusing; a nostalgic wave is brought on by a song, a familiar groove fills the airwaves, and for a moment, there’s a reprieve from life’s struggles.

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CALGARY DROP-IN CENTRE 

Contact Us

Get in touch to learn more about Viewpoint Foundation.